NuVue

UI/UX - Product Design - Industrial Design

NuVue

NuVue smart goggles, along with the companion app, are designed to enhance group coordination on the slopes by providing visual spatial cues that help users locate and reconnect with others in real time.
Context
Case Study

MITxRISD Product Design and Development Course
Team
Mia Haake - UI/UX 
Ben Arocho - Engineer
Mona Agarwal - Developer
Renee Rust - Business
James Pinter- Business
Alex Zhao - Engineer
Zane Rosche - Engineer
Timeline
10 Weeks (5 Sprints)
Tools
Overview

Background

Navigating the slopes with friends or family often leads to frustration with issues like getting separated, miscommunicating meetup spots, or losing track of each other entirely. Cell service can be unreliable, and shouting across trails isn’t exactly effective.

NuVue smart ski goggles and  our companion app were built to solve this common disconnect. By combining a way to see members spatially, real-time location sharing, and group coordination tools, we help riders stay in sync, ride confidently, and focus on enjoying the experience and not chasing down lost group members.

How might we help people stay connected and oriented while skiing or snowboarding in group settings?

Research

Context

It started with a vague idea of "Seamless Navigation for Skiers." My team thought this idea had great potential so we chose this theme to work on. We immediately started ideating on what this product would look like, what it would do, and what experience we wanted to create for the user.

Surveys

To better understand our potential stakeholders, we sent out a survey to identify what users want, their experience, and potential areas of improvement.

We got 69 responses, surprisingly, mostly from intermediate to expert level skiiers and snowboarders local to the Boston and Providence area.

65%

of users stated they prefer an app paired to a smart device.

79%

stated they currently use thier phone (Findmy/Slopes) to find friends.

66%

stated losing track of friends is their top difficulty when skiing/snowboarding.

Interviews

To gain insight into their experiences, we interviewed 15 ski/snowboarding enthusiasts, 2 professional industrial designers, and 2 ski/snowboarding teachers from local resorts. Almost everyone preferred the HUD Goggle solution to any other we proposed.
"I'm with you on the HUD google, it makes more sense to me...seems more like an innovation rather than a different version of an existing thing. Making an attachment on existing googles is a cool ideas."
Industrial Designer at Garmin
"I think a smart goggle would be fun if you could shut on or off like a heads up display. Something integrated into existing gear would be nice."
Senior Industrial Designer at Garmin
"I could see this being good for families. Not for the kids, but you could think about how parents or ski instructors could use this... you'd be surprised how much parents would pay for this piece of mind."
Avid skiier
Here are some common questions and concerns we considered throughout the design process.
"Does everyone have to buy the goggles to be able to keep track of their friends?"
"How will this actually be on the slopes? I'm concerned it will be a distraction."
"Will this be affordable and worth the cost for the more casual users?"

User Journey Map

By mapping out the current user journey, we are able to identify at which point our product could interfere and prevent users from getting lost from their group or friends.
It is in between steps 3 and 4 where our product would interfere and help users navigate back to group members.

User Personas

Caroline Meyers
Mother of 2 tweens
Needs
To keep track of kids eaily on busy slopes. Quick and reliable updates on location and safety.

Wants

Peace of mind while letting tweens ski independently. Simple interface with clear alerts.

‍‍Pain Points
Stress of losing sight of kids and kids hurting themselves when she's not around.
Tim Parsons
Graduate Student
Needs
Fast way to find friends on different trails. Light and unobtrusive gear.

Wants

Ability to split up and easily regroup. Some privacy options when solo skiing. Cool, minimal tech that doesn’t feel dorky.

Pain Points
Group getting separated constantly. Wasting time waiting or texting. Difficulty communicating on the move.

Final Insights

Insight
1.
HUD Goggles are the most popular form since they are a new experience and offer a unique value proposition.
2.
People ski at different speeds and want to pursue their own runs, but still reconnect.
3.
People want minimal, unobtrusive tech that doesn’t interfere with their skiing experience.
Implication
The design needs to prioritize and refine the HUD experience to maximize its unique value and user appeal.
The system should support dynamic regrouping without forcing synchronized movement.
The device and app should to be lightweight, seamless, and non-disruptive to preserve the skiing experience.
Final Design

NuVue Smart Goggles

Our engineers and industrial designer were able to build a functional smart goggle that interacted with our app.

Our feedback was very positive with our professors enjoying the experince viewing the goggles.
Users reported that the experience wasn’t overwhelming and that they only noticed the lights when focusing on them.
The Design Process

Information Architecture

As the UI/UX designer of the group, I developed the information architecture and collaborated closely with the software developer to ensure a seamless and functional user experience.

Lo-Fidelity Wireframes & Testing V1

The low-fidelity wireframes helped me understand what users thought of the interface, how they would interact with gloves, and what features I should change or add.

Wireframes & Testing V2

Based on the previous feedback, I prototyped the key user flows to take back to users to get additional feedback.

User Testing Insights

1.
Less is more
Users felt that adding extra features like a chat or groups page made the app feel cluttered, emphasizing that simplicity and ease of use should remain the top priorities.
2.
On-slope functions vs. Off-slope
On-slope functions vs. off-slope functions should be clearly differentiated, ensuring that on-slope features are simple and designed for quick, easy use while off-slope functions can offer more detailed interactions like setting preferences.
3.
SOS Button
The app should adjust its functionalities based on whether the goggles are paired, ensuring seamless use whether paired or not for those who opt to not buy the goggles.
*Although the goggles weren't fully functional yet, I designed and prototyped all potential future features to demonstrate the complete user experience.
Final Designs

Onboarding & Device Pairing

Onboarding designed to cater to you!
  • Users are guided through a quick, intuitive setup process when first opening the app.
  • The smart goggles connect via Bluetooth with just a few taps, ensuring a fast and frustration-free experience.

Home & SOS

Quick access buttons and easy SOS alerts in case of emergencies
  • Designed to be glove friendly, the home screen offers various functions to help the user navigate the slopes
  • SOS system designed to prevent accidental clicks

Add & Edit Friends

Easy to create posts and put yourself out there!
  • Search by username or scan a QR code to quickly add friends.
  • Customize colors from app and watch them appear on the smart goggles
  • Remove friends from your list with a simple swipe or tap.

Developed App

Unfortunately, due to time constraints, our developer wasn't able to fully complete the app. Instead, she prioritized building out the core functions and ensuring they were fully functional with our Smart Goggle prototype.

The final version we submitted, shown below, was added to the TestFlight app for development and testing purposes.
Reflection

Key Takeaways

PLS LET'S TALK!
Collaborating across disciplines showed me the importance of clear, consistent communication to align goals and ensure more efficient teamwork.
Simplicity is favored
User testing with the app and goggles showed a clear preference for consistent simplicity, where users valued minimal, functional designs over feature-heavy ones.
It's a work in progress...
Even if my designs aren't fully implemented, the process of prototyping, testing, and refining still provides valuable insights and growth as a designer.
Amelia Haake 2025