Overview

Earlybird cafe visual identity

CONTEXT

I developed a proposed brand identity that included logo concepts, color palettes, typography, and supporting visual assets. Although the organization ultimately chose to postpone branding efforts, the project highlights my process for creating a cohesive, mission-driven visual system grounded in clarity, trust, and approachability.

TIMELINE

2 Weeks

TOOLS

Figma
Illustrator
Photoshop

Design

Visual identity

Design Solution

visual identity

Designed to reflect warmth, trust, and community, the identity builds on SF Support Squad's existing orange with vibrant yellow and teal to create a hopeful and approachable visual system. A California poppy serves as the central mark, symbolizing resilience and the organization's California roots. Boldonse brings a confident presence to headlines, while Lexend ensures clarity and readability across all communications.

Amelia Haake 2026

Resume